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Digital Marketing Channel Manager for OTC and FMCG

Digital Excellence Specialist paid search for assigned countries region EU

Our customer is a big Pharma player in Basel, offering a wide range of globally established and recognized products. The entire value-added chain, from the early stage of R&D, up to clinical studies, launch & market support is controlled from Basel.

To support the international strategic marketing team in the e-Business strategy and execution we are looking for a specialist who can make an important contribution to this new team. In this role you will serve lead and manage the planning and implementation of paid search digital campaigns and projects. You work with internal teams in diverse EU countries and liase to outside agencies/vendors and production hub to define project scope, costs, timelines, and deliverables.

As a professional in the Digital Channel paid search you will set, define, and execute the implementation of those activities for the assigned countries. You will ensure stringent translation of strategic communication objectives into search activities, including full accountability of its execution as it pertains to agencies, search performance management and innovation of the assigned countries. You are a capability expert, understand the local nuances and guide countries on the right level of investments in the paid search and act as a local consultant.

You support the development of thesSearch KPI framework and benchmarks as well as you track for the on-going optimization. You will be responsible to drive efficiency and effectiveness of the growing spend and provide this core competitive advantage to the assigned countries.
Your profile:
For this role you need strong interpersonal skills and proven ability to deliver results in complex and potentially ambiguous environments. You are excellent in networking, influencing and have a flexible attitude to change
Our customer’s team is rapidly growing! Take your chance and become a part of it.

We are looking forward to get in touch with you.
Contact us on our website: online application.