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Digital Marketing Channel Manager for OTC-FMCG


Programmatic Buying for assigned countries region EU


Our customer is a big Pharma player in Basel, offering a wide range of globally established and recognized products. The entire value-added chain, from the early stage of R&D, up to clinical studies, launch & market support is controlled from Basel.

To support the international strategic marketing team in the e-Business strategy and execution we are looking for a specialist who can make an important contribution to this new team. In this role you will serve lead and manage the planning and implementation of programmatic digital campaigns and projects. You work with internal teams in diverse EU countries and liase to outside agencies/vendors and production hub to define project scope, costs, timelines, and deliverables.

As a professional in programmatic marketing you will set, define, and execute the implementation of Programmatic Buying activities for the assigned countries. You will ensure best in class consumer targeting capabilities, on Programmatic Marketing across digital channels in collaboration with the content management team. It will be important to consider different country dynamics such as different digital maturity and consumer behaviors, when implementing the blueprints and reapplying best practices.

You will participate in the support of the development of central programmatic and search KPI framework and benchmarks, as well as tracking for on-going optimization. You are responsible to drive efficiency and effectiveness of the growing spend ultimately driving incremental sales. The goal is to have a core competitive advantage in assigned countries.

 
Your profile:
  
For this role you need strong interpersonal skills and proven ability to deliver results in complex and potentially ambiguous environments. You are excellent in networking, influencing and have a flexible attitude to change
 
Our customers team is rapidly growing! Take your chance and become a part of it. 


Interested?
We are looking forward to get in touch with you.
Contact us on our website: online application.